adrastos
Zombie
Joined: 02 Mar 2011
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Location: England
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 Posted: Thu 5:25, 24 Mar 2011 Post subject: Under a zerogrowth policy consequences |
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Successful companies are the socalled successful experience of its similar but failed each of the different companies are reasons for the failure. When people still sob thousand villages in Guangzhou and Japan Yaohan became the victim of overexpansion policy the other side of the United States a hundred years old Montgomery Ward has long suffered from the overconservative policy of zero growth to bring the consequences. [link widoczny dla zalogowanych]
1872 the salesman at Montgomery Ward in Chicago Allen opened his first mail order store he sold out a list of goods and told the inconvenience of shopping away from the urban farmers how to use an order form order and promise: If consumers are not satisfied with the purchased goods can not spend a return back to the company shipping the goods returned. To open the impact Ward began a series of promotional activities he took his tour to promote a few people driving trucks showcase the company's products in the country but also to provide consumers with entertainment inviting customers to visit companies in the Chicago factory. These measures appear in the current marketing staff are quite new.
no doubt that Ward's promotion initiatives have been successful there are 28.5 million people visited the factory who became the first customers Ward led the company's business booming. Initially he was on the orders of only one page to 1874 he became the catalog table 72page booklet. 1884 reached 240 nearly 1 million products included. His main rival then the retail giant Sears was only established in 1886 when the Post sold its goods only one watch. Subsequent decades until the Second World War the business of Sears Montgomery has never been more than the company.
20 years of last century due to the improvement of roads and the United States the popularity of cars the farmer more and more convenient shopping a sharp decline in mail order business Montgomery and unanimously chose to set up the Sears department store. To the end of 1929 Ward has opened 500 stores Sears now has only 300. Depression in the early 30 years both companies have been to consolidate the store opened some losses out of the store opening of new stores careful planning and research the results of the two companies have successfully weathered this global crisis.
after World War II Sears began the expansion of a larger movement it is convinced that postwar economy to recovery so the next 3 billion stake to expand the retail stores. The first two years after the war its sales soared from the $ 1000000000 to $ 2000000000. The Montgomery company is taking a diametrically opposite way the new president of Avery appears that after the war there must be depressed he predicted: caution and can not scale. The results from 1938 to 1954 Montgomery has not developed the company but in the back reduced the number of outlets from 600 508 at a time when Sears was cunning in expanding from the original 496 to 718 home far left behind the opponent. Montgomery is in this carefully their positions will be handed over to others lost their competitive share. Even today it did not reestablish such a competitive basis.
subsequent years Montgomery company changed hands several times after several mergers after several extensions even though to keep it in the top ten U.S. retail seat but unfortunately it's market position has become increasingly blurred. In the past it has been popular to sell goods and welcomed by U.S. residents and later it changed its mind and take the high road the department store into a set of household appliances home furnishings household goods clothing car repairs gold and silver jewelry shopping for an integrated completely lost the original lowcost operating characteristics.
At the same time WalMart Sears Kmart Penney and other large retail companies is to hold death in lowincome consumers as the main target market coupled with large numbers of stores across the country have come positive market share more and more tough days in Montgomery. In 1995 a slight loss of the company; 1996 a loss of $ 249000000; first half of 1997 the company losses of up to 2.5 billion U.S. dollars. 1.4 billion as the company burdened by huge debt the supplier is unwilling to continue the provision of goods and banks are reluctant to provide new loans in both sides of the attack Montgomery had filed for bankruptcy protection.
a senior retail consultant America commented: Montgomery died decades ago and now they just make up a decent farewell ceremony only.
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